There's a couple things we can do when the copy runs a little long. First, I remove all the breaths from the narration. If that doesn't do it, I can speed up the audio a little (while digitally maintaining the pitch). Here's a spot that uses both techniques. Can I take a breath now?
Friday, February 6, 2009
Time is of the Essence
Most of our video projects are for the web, and run a couple minutes in length. If the client wants to add something to the copy, the video just runs a little longer. But for broadcast spots, 30 seconds is 30 seconds (actually 00:29:29). We've produced several TV spots for Danielle of Exigent Productions. They run in the Chicago market on the Comcast and Viamedia cable channels.
There's a couple things we can do when the copy runs a little long. First, I remove all the breaths from the narration. If that doesn't do it, I can speed up the audio a little (while digitally maintaining the pitch). Here's a spot that uses both techniques. Can I take a breath now?
There's a couple things we can do when the copy runs a little long. First, I remove all the breaths from the narration. If that doesn't do it, I can speed up the audio a little (while digitally maintaining the pitch). Here's a spot that uses both techniques. Can I take a breath now?
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