The latest edition of the GetEcoNow podcast has been posted. In this one I had the pleasure of interviewing the person who wrote the book on green marketing... literally. Jacquelyn Ottman is the author of Green Marketing: Opportunity for Innovation. In the podcast she talks about companies who have successfully marketed their products to ecologically-minded consumers. And the companies who failed at it. Learn the five simple steps your company can take to connect with earth-friendly clients. Just don't be guilty of "green-washing."
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